Sunday 24 October 2010

WOW.

WOOOOOOOOOW I saw these gorgeous floral Doc Martens for 74.99 pounds in a window display in Westfields London, however, I was in too much of an amazement to accually  remember the store. BUT NO WORRIES; with the help of the little price holder I can make out it says "Schuh" which is a footwear store on the second floor of Westfields, near Zara, as far as I can remember.

It was love at first sight. I almost licked the window (as I couldn't enter the actual store- it was closed) but no worries, I managed to control my self

SO I took a photo instead......

OK you may not like it, understandable.
Some people aren't into docs.

WAIT, NO, WHAAAT? HOW CAN YOU NOT LIKE IT?

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Although the official website states that "Prints Originals have become a summer staple for more than a decade"  it was only recently that these Vintage Rose and Victorian Flower patterned Doc Martens appeared in stores as far as I'm concerned. And It was also recently (we're talking like 40 years ago, here) that Doc's became popular among different groups of society other than punks and skinhead, because throughout the 1970's and 1980's The Doctor Marten boot was STILL a key aspect of rebel youth-wear.  



THE HISTORY OF DOC MARTENS

Once up on a time, in the gory years of World War II, lived a doctor named Klaus Martens who has served in the German army. One Day, whilst on his vacation in 1945, during skiing in the Baravian Alps he has injured his ankle. Although this was quite an unfortunate experience (for him) it was the outcome of one of the greatest fashion inventions of the century, as well as a start of a new trend, a new era.  He noticed that the army boots provided were too uncomfortable for his painful wound therefore during his recovery, he made some major improvements to the boots by adding air padded soles and soft leather. Once the Second World War was brought to an end, many Germans stole valuables from their cities. Marten thought that leather would come in handy. With the stolen leather he made himself a pair of boots, which were later thoroughly developed with the help Dr. Herbert Funck. In the year 1952 they had opened they own company as the sales of their handmade shoes were going incredibly well. Since then Doc Martens became a craze, not only among skinheads and punks but (believe it or not) housewife’s and females in their 40’s.  Doc Martens has won two awards for their 14-hole black leather boot won two fashion awards; one for the 'most popular men's footwear in latest fashion' and the other for 'best counter-cultural footwear of the decade'.

And everyone lived happily ever after, Proudly Striding  around the world in the magnificent Doc Martens.


Here are few more examples of the floral doc's

Print 1460 8-Eye Boot-TAUPE
DR MARTENS 1460 BOOTS - TAUPE VICTORIAN FLOWERS
 1460 8-Eye Boot-BLACK





Dr Martens Ladies Mini Tydee


Print 1460 8-Eye Boot-OFF WHITE
PRINT 1460 8-EYE BOOTOFF WHITE CLOUD ROSE


The three images above from the official doc Marten website:
www.drmartens.com.
you can find all the details and prices there.
I do not own.

PS:  AGYNESS DEYN WEARS DOC'S TOO :)
LOVE HER.

image from: http://messynessychic.files.wordpress.com/2010/09/screen-shot-2010-09-10-at-08-16-11.png?w=233&h=497

SO what do you think of Doc Martens? A bit too bulky? A bit too "punky"
do you like the floral docs? what makes you love docs?

6 comments:

  1. OMG I LOOOVE DOCS!! i've wanted a pair since like forever. and today i found some purple docs for £10!!! but i really want some floral ones :]

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  2. SAME :) and WOW! Lucky you, 10pounds for docs= miraculous bargain ;). I went searching everywhere for cheaper docs but I could only find some in TKMAXX for about 34 pounds but they weren't really my colour. Thank you so much for your comment! ♥

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  3. Yup, definitely the schuh window!

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  4. cute blog...like that you love everything floral and FIND everything floral! these docs are great. i used to have a brown pair back in the days, before they came out with all these great prints.

    www.rockoomph.blogspot.com

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  5. i am totally in love with docs.just got my own pair.and you have got to see the red velvets ones they are amazing

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All comments appreciated muchly. If you leave your blog url, I will get back at you anytime soon, fair and square :) ♥